The following course in Business opening is provided in its entirety by Atlantic International University’s “Open Access Initiative” which strives to make knowledge and education readily available to those seeking advancement regardless of their socio-economic situation, location or other previously limiting factors. The University’s Open Courses are free and do not require any purchase or registration, they are open to the public.
The course in Business opening contains the following:
- Lessons in video format with explaination of theoratical content.
- Complementary activities that will make research more about the topic , as well as put into practice what you studied in the lesson. These activities are not part of their final evaluation.
- Texts supporting explained in the video.
The Administrative Staff may be part of a degree program paying up to three college credits. The lessons of the course can be taken on line Through distance learning. The content and access are open to the public according to the “Open Access” and ” Open Access ” Atlantic International University initiative. Participants who wish to receive credit and / or term certificate , must register as students.
Lesson 1: Concept Kick Start
Creative ideas are assumed to be original to their creator – the product of one person, or one company. But history shows ideas usually develop through the work of more than one person, as when Henry Ford developed the automobile assembly line from the production process of meat-packing plants. Often other people are working on the same idea because it is built on a foundation more than one person can piece together. The day Alexander Graham Bell filed his patent for the telephone, Mr. Burkus notes, another inventor, Elisha Gray, filed a patent for a similar device.
Lesson 2: Business Basics
The overwhelming number of entrepreneurs and startups in the U.S. today are still small businesses. This category consists of grocery stores, hairdressers, consultants, travel agents, Internet commerce storefronts, carpenters, plumbers, electricians, etc. They are anyone who runs his or her own business. Small-business entrepreneurs work as hard as anyone in Silicon Valley. They hire local employees or family. Most are barely profitable. Most small businesses are not designed for scale — the owners want to own their business and feed the family. Their only available capital is their own savings, what they can borrow from relatives and banks. Small-business entrepreneurs don’t become billionaires and don’t make many appearances on magazine covers.
Lesson 3: Market Analysis
The internal response is made up of an internal process and an internal state. The internal process consists of self-talk, pictures, and sounds and the internal state is the feelings that are experienced.
Extraordinary healers all have one thing in common: heightened sensory awareness. It’s as if they have the ability to tune into a completely different wavelength. They notice things that other people don’t notice. They see what can’t be seen. Their acute senses seem to gather information out of thin air.
Imagine being like Sherlock Holmes, noticing tiny flecks of dust, a hair, or mud on the side of someone’s boot and then making an accurate deduction. This attention to detail requires mastering specific skills. Most people overlook such visual clues.
Lesson 4: Marketing Strategy
The sales or marketing funnel is a consumer focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service.
In 1898, E. St. Elmo Lewis developed a model which mapped a theoretical customer journey from the moment a brand or product attracted consumer attention to the point of action or purchase. St. Elmo Lewis’ idea is often referred to as the AIDA-model – an acronym which stands for Awareness, Interest, Desire, and Action.
Lesson 5: Basic Numbers Part 1
No matter if you are considering using rewards-based crowdfunding platforms, (such as Indiegogo, Kickstarter, RocketHub, etc.), a donation-based model, (such as Kiva, GiveForward, etc.), a debt-based approach (such as Sterling, Fundable), or an equity-based platform, (such as CircleUp, MicroVentures, GUST and others) to raise funds for your venture, it all comes down to one thing — you must first identify your “target” prospects and tailor your marketing pitch accordingly. Sounds simple? Think twice.
Lesson 6: Basic Numbers Part 2
It’s widely accepted that there is an advantage to being the first to do something in business. The market share you gain can be very valuable when competitors finally come along. A lot of times, business owners see that a particular segment of the market is already saturated with products or service providers and think they can’t compete.
In reality, being first to the market has rarely been linked to lasting success. You don’t have to be first to be incredibly successful, only better in some way or another. There are numerous case studies to support this.
Lesson 7: Getting Financed
Venture capital (VC) is financial capital provided to early-stage, high-potential, and growth startup companies. The venture capital fund earns money by owning equity in the companies it invests in, which usually have a novel technology or business model in high technology industries, such as biotechnology, IT and software. The typical venture capital investment occurs after the seed funding round as the first round of institutional capital to fund growth (also referred to as Series A round) in the interest of generating a return through an eventual realization event, such as an IPO or trade sale of the company. Venture capital is a type of private equity.
Lesson 8: Building a Team
Do you know the difference between marketing and sales? Let’s think about this question for a moment. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your closing rate may depress you. Marketing and sales should work simultaneously, but in most companies they are departments that don’t even speak to each other
Lesson 9: The Web
Whether you do business in your own town or around the world, the Internet has become an important tool to market your business. A website can be as simple as contact information about your business, its location, phone number and email address. Shoppers who used to use the phone book to locate businesses in their town now search online. You want them to find you.
Lesson 10: Plans and Pitches
These three things are the heart of your business. Don’t pull them apart. Don’t take them one at a time. Don’t ever stop thinking about them. Remember, in planning as well as in all of business, things change. Keep watching for change in assumptions, in the environment, in your own team, or any changes that might affect your core or heart of the plan
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